New ad promotes magazines by turning its
back to the TV
Magazines Canada has released a new promotional ad to its members for publication in their magazines. It's called Magazines Engage and shows a living room couch turned towards a rack of magazines and with its back to the big-screen TV, to show where consumer engagement is really strongest.
Advertising creative was developed by doug & serge, responsible for other ads in an ongoing association campaign.
The ad is intended to appeal to advertisers and promote the special relationship readers have with their magazines, selecting them based on their interests and passions.
The ad first ran in the Magazines Canada quarterly Canadian Magazines Canadiens and member magazines can download it.