Tuesday, May 15, 2012

Quote, unquote: Truth lies in the renewal rate for digital magazines: Zinio CMO

The key thing publishers are starting to focus on now is on renewal rates. You can get a mass number of people to sign up for a free 30-day or 90-day subscriptions, but as the market is rolling into a full first year for a lot of these different devices, we’re starting to see renewal rates. And that’s where a lot of the truth is going to come out -- not only which devices are best for consuming content, but which devices and which [newsstands] offerings are really gathering consumers’ interest on an ongoing basis.
--  Zinio CMO Jeanniey Mullen talking to Online Media Daily about how digital reading and the proliferation of platforms are having an impact on the company's business. (It's a partner with Magazines Canada in its digital newsstand.)

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