Friday, June 08, 2012

Canadian Living BBQ cookbook updated; sold 33,000 copies last time around

As a measure of the effectiveness of brand extensions, a Canadian Press story by Judy Creighton says that the last edition of the barbecue cookbook created by the staff of the Canadian Living magazine test kitchen sold more than 33,000 copies. They have (um) beefed up the current edition with 100 new recipes and some of these are suitable for vegans. The Barbecue Collection (Transcontinental/Random House Canada) sells for $32.95 in paperback

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