Wednesday, June 06, 2012

Quote, unquote; Overcoming the lumping together of magazines with other "analog media"

"Magazines are considered "print," and many media planners/buyers want nothing to do with analog media. Many clients feel the same way. I often hear, "I want my target consumers to start a dialogue with my brand." That's fine, but the best way to achieve this is to create a compelling idea and reach customers on multiple platforms -- magazines, tablets, TV, social media, mobile, PC, events, etc." 
-- Mark Brownstein, writing in a column for Ad Age about the 82% of U.S. population reading one or more magazines a month, a loyal, not-to-be-ignored loyal readership.



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