The launch onto the Apple Newsstand of a tablet edition of Marketing, Canada's trade publication for the advertising and marketing industry, comes in for some criticism from the U.S. blog Talking New Media, which calls it "sloppy".
The app itself has promise, but the work here is less than first rate. If I were the publisher of Marketing I would be irate. But then again I always was a stickler for proper editing and design work [says Douglas Hebbard].
Left: The single-sponsor ad from Metro pops up as the first page of the latest edition; Middle: the editor's column was, it seems, poorly edited – the text abruptly ends mid-sentence, something I have seen in other tablet editions lately; Right: the page looks like a replica edition with its first word hyphenated (1) until one sees the swiping navigation at the top (2). But the page layout philosophy is definitely replica as the picture is sliced in half (3) and the reader needs to move to the next page to see the rest of the layout.