Matrix magazine contest looking for "incredible writing"

Matrix,a literary magazine based in Montreal has created an unusual competition called  Litpop; it's done in collaboration with Pop Montreal. 
The winners of the contest get free travel to Montreal, a VIP pass to the Pop Montreal festival September 19-23, 2012 plus accommodation at a bed and breakfast and, not least, fall publication in the magazine (with full honorarium). 
The deadline for submissions is July 1. Each entry is $25.

 "We are looking for writing that makes ears ring and throats hoarse. So if you can bring the rock heat with poetry and/or short fiction, it’s time to break some hearts and/or scare some parents."

The judges are Ken Babstock for poetry and Melanie Little for fiction.  Full contest rules and regulations can be found at popmontreal.com and matrixmagazine.org/litpop.