Quote, unquote: How the perfect audience reads a magazine while working out

“The idea of getting the magazine on the iPhone is something we’ve wanted to do for a long time, because our readers are a perfect audience: They’re traveling, they’re at the gym. This is a great way for them to dip into the magazine content to reference a workout at the gym, for example."

-- interactive design director Sean Bumgarner referring to using an app to put the whole content of Rodale's Men's Health on Apple's iPhone using Adobe's Content Viewer. Today, it's a replica, but soon with interactive features.