Elle Canada publishes 2nd cover
that's an ad for nail polish
The struggle over the selling of magazine covers seems to have been all but lost, at least at one of Canada's largest consumer publishers, TC Media. The current issue of Elle Canada has a standard cover, immediately followed by a second one that is an ad for Sally Hansen nail polish. It features the same cover model (Meghan Collison), the magazine logo and an indistinguishable cover type treatment. There is no label indicating that the second cover is a paid ad. And both the main cover and the ad were art directed by Elle Canada art director Beatriz Juarez, edited by fashion editor-in-chief Denis Desro and photographed by the same photographer Jean-Claude Lessier.The cover seems to transgress both the letter and the spirit of the industry guidelines that are intended to ensure that the separation of editorial content and advertising images must be transparent to the reader.