|April-May 2012 issue|
After four years of publishing, the Manitoba magazine Hearts of the Country is closing.
Editor Cindy McKay in a farewell note to her readers for the August-September issue says advertiser support just wasn't there, though readers were loyal and supportive.
"The challenges we have faced in gaining advertising support for this magazine has been deflating, to the point where it’s time to say goodbye."
McKay said that word would be going out soon about options for the remainder of subscribers' terms.
Hearts, which was published 6 times a year at a sub price of $26.95, was aimed at rural people -- and especially rural women -- and their families.It was launched in 2008 at the Farmwomen’s Conference in Brandon Manitoba, inspired by a much-loved and missed publication called Farmwoman (published by Grainews in the mid 1990's) which closed, as did the popular Western People (published by Western Producer). Hearts aimed to spread out from its original base in the Interlake region of Manitoba. At the time of its closure, it said it had 10,000 readers in rural western Canada.