Sparksheet, which describes itself as a "multiplatform magazine", published by Spafax, the content marketing agency (and the people who contract publish enRoute magazine) has launched a new monthly audio podcast called "Good Ideas".
The 15-minute pilot episode is called "Brand Brazil" and explores the concept of "country branding". Each subsequent episode will introduce and define a "Sparkword".
“We pride ourselves on being a multiplatform magazine, and this is yet another platform for media and marketing professionals to fill their heads with good ideas,” says Sparksheet Editor Dan Levy, who hosts the podcast with Spafax Online Editor Jasmin Legatos. “It also fits our mandate of reaching content consumers wherever they may be – whether it’s at the gym, on their way to work or even in the air.”