Thursday, August 02, 2012

Launch, then iterate: Huffington iPad magazine now available free

Previously for sale at $0.99 a copy or $1.99 a week, Huffington, the iPad magazine from Huffington Post is now being given away free on the Apple Newsstand. According to a story on Mashable, the magazine's app in its paid form had been downloaded 115,000 times.
Huffington is intended to be a sort of "slow journalism" equivalent to the hyperactivity of the online site, giving readers the opportunity to read at their leisure.
“In the end, we felt that asking people to pay for the magazine was inconsistent with The Huffington Post itself, which has never charged for content,” a spokesperson for the Huffington Post Media Group wrote in an email to Mashable. “As with everything we do at HuffPost, we launch and then iterate. This was an iteration on that basis.”

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