TC Media to sell ads for Glacier Media's
TC Media has announced a strategic digital partnership with Glacier Media Inc., to sell national online advertising sales on Glacier Media’s 60 local websites in western Canada. In turn, Glacier Media will distribute e-flyers and digital promotional offers from TC Media’s advertisers on its properties.
“This new partnership with Glacier Media, an important media player in Western Canada, strengthens our positioning in that region”, said Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media in a release.
“Partnering is one of the quickest, most effective ways of expanding and growing a business. This is not just a representation agreement for Glacier Media, but a true marriage of digital strengths between companies to strategically support each other’s long term vision”, said Shelly Wilson, Vice President Digital Sales, Glacier Media.