Totem named brand agent for Right to Play

Totem, the branded content arm of TC Media, which publishes many of Canada's best known consumer magazines, has been named the brand agency of record for the Toronto-based international organization called Right to Play. Right To Play promotes the involvement of all children and youth, often working in the most disadvantaged areas engaging girls, persons with disabilities, children affected by HIV/AIDS, street children, former child combatants and refugees.

Totem says in a release that it has "already begun some initial brand work, sharpening Right To Play’s positioning in the marketplace and will continue by developing new engagement initiatives, bringing the organization’s positive work and message to a bigger audience."

Right to Play was founded in 2000 by four-time Olympic gold medalist and social entrepreneur Johann Olav Koss. Its sports programs are facilitated by 590 international staff and nearly 12,000 volunteer coaches.