Rogers Publishing helps launch Sears catalogue onto tablets

Rogers Publishing has collaborated with media buying agency Vizeum Canada Inc.and Sears Canada to produce what it says is a first in Canada -- an interactive digital catalogue for the iPad. 
The LOOK! report is 32 pages of content, supplemented with interactive videos and moveable graphics, with every link to Sears.ca, through which purchases can be made directly from the site. (A 32-page oversized print version was distributed through selected copies of the Globe and Mail in the recent week.)  
The content includes information about fall fashions, accessories, kitchen and home decor from the Sears 2012 line. It is to run during September across eight Rogers tablet editions: FLARE (where is it already live), Maclean's, Chatelaine,Châtelaine, Today's Parent, HELLO! Canada, and LOULOU English and French. Four-page print magazine components will run as inserts.

“We saw some interesting trends between the LOOK! Report customer and iPad use in Canada and brainstormed ways Sears could capitalize on that connection,” said Micheal Bispo, Senior Vice-President, Managing Director at Vizeum Canada. “We approached Rogers Publishing with the idea because of their slate of publications and willingness to try something new.”

“We’re very excited for Rogers Publishing to be the first in Canada to create an interactive tablet catalogue, and one that leverages our brands’ built-in audiences,” said Jeff Barlow, Senior Director, Innovation/Marketing Solutions at Rogers Publishing Limited. “Our goal is to use the tablet platform to inspire readers with moving elements, videos, social sharing, and the drivers to Sears e-commerce experience.”