Tuesday, October 09, 2012

Coup de Pouce unveils redesign --
"la vie, en plus facile"

Coup de Pouce, the French-language equivalent of Canadian Living magazine has undergone a front-to-back redesign, as has its website and mobile presence. 
TC Media,the publisher, says that the Coup de Pouce readership has not only grown in the past several years, but research done by CROP and Ad hoc recherche has shown that reader behaviour has changed, as has what resonates with Quebec women who form the vast majority of the magazine's audience.
Coup de Pouce, has more than 1.1 million readers and 317,000 unique visitors to its site each month. The November issue unveils the redesign and is being sold at a discounted price of $1.99.
Lise Paul-Hus, Publisher and Vice President, Consumer Solutions, Montreal said in a release:
"The steady growth in the Coup de pouce readership over the past several years testifies to the brand's ability to reflect readers' interests and stay in tune with their fast-changing world. To keep this forward momentum, the brand has been completely revamped and we are proud to unveil the results of our work today."
The magazine has a new tag line "la vie, en plus facile", improved fashion and beauty sections, a kitchen section, a more design-oriented home decor section and new columnists, including actor Catherine Trudeau (Besoin d'air) and journalist Diane BĂ©rard (Besoin d'aide).
"Excited and nervous both, that's how I feel after months of working on revamping a magazine that already has a dedicated readership," said Sylvie Poirier, Interim Chief Editor and Director of Multi-Brand Content.



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