Magazines Canada and CMC will run Canadian Newsstand Awards

For 10 years, the company that publishes Masthead magazine produced the Canadian Newsstand Awards,  honouring performance on the rack in both eye appeal and sales. Then, this summer, it was announced that they were no longer taking the lead in the event.

Today, it was announced that the franchise is being picked up by a partnership between the Circulation Management Association of Canada (CMC) and Magazines Canada. They intend to carry on and hold the next awards program early in 2013. A joint task force is being created to manage the transition.

"Thanks to Masthead's effort, CMC and Magazines Canada have inherited a great opportunity to build even greater recognition of excellence in our industry," said Mark Jamison, CEO of Magazines Canada.

At the time it made its announcement, Masthead said it hoped to work with partners CMC and LS Travel Retail to ensure the awards continued. “The Newsstand Awards are near and dear to us, but like any business we occasionally need to re-calibrate,” says Masthead publisher Doug Bennet.

CMC is a volunteer organization that provides professional development, promotes fellowship within the circulation profession and strives to raise the profile of circulation professionals by rewarding outstanding achievement. Memberships are offered to individuals rather than magazines. Magazines Canada is the national trade association for consumer, cultural, specialty, professional and business media magazines in both French and English