Wednesday, October 17, 2012

Online learning about online editorial; also how to sell those all-important magazine ads

The growing trend at universities towards online learning is catching on at the Magazine and Web Publishing program of the Chang School for Continuing Education at Ryerson University where the classroom course Creating Website Editorial has been especially adapted for web delivery. Students all across Canada (or those even in Toronto who prefer self-paced learning online) can now access the excellent seven-week course (CDJN206) via the web, interacting with the instructor and with each other. The instructor, Kat Tancock, is a writer, editor, and digital consultant who has worked on the websites of major brands including Reader’s Digest, Best Health, Canadian Living, Homemakers, Style at Home, and Elle Canada. The course begins Saturday, October 27.
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Getting those magazine advertising contracts signed is more challenging than ever. The Magazine Advertising Sales and Marketing course (CDJN201), taught by Gwen Dunant (well-known as the coordinator of MagNet, the annual industry conference and the Magazines Canada Schools for Advertising Sales and Circulation)is focussed on the fundamentals: using standard research tools to develop sales presentations, sales call preparation, working with advertising agencies and closing sales. Guest speakers from the advertising field add to the learning experience. The 7-week course begins Monday, November 5.
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  For further information on both evening courses, go to ryerson.ca/ce/magazine and follow the links.The fee for each is $343 and registration closes soon.
[disclosure: I coordinate the program and teach in it]

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