Tuesday, October 30, 2012

Quote, unquote: Playing ball with consumers

“This industry suffers from giving its content away—why did we ever give subscription circulation away for a buck a month? We created a habit that has almost been impossible to break. Now with bundling we can [provide] digital content, archival content, e-books, e-access to events, mobile content and print—now we have a chance to play ball with consumers on the basis that most every other segment of the entertainment industry has figured out how to do.”