Winnipeg's Uptown magazine being absorbed by Winnipeg Free Press

Uptown, the Winnipeg alternative magazine, is being transformed into a weekly supplement to the Winnipeg Free Press, starting Thursday, November 1. A story in the Free Press says that, while Uptown will continue to be distributed in its usual outlets and racks, it will be relaunched and delivered as an insert to the daily's subscribers and be available for sale on newsstands (it's not explained how this is squared with remaining free in its boxes and racks). 

"Uptown has long been seen as the go-to guide for what’s going on in arts and entertainment in our city,’’ Free Press editor Paul Samyn said.

"We want to build on that reputation with a bold new look for Uptown that will not only help readers plan their nights out but also give them lots to think about when it comes to culture and our city."

Average Monday through Saturday circulation of the Free Press is about 123,300 copies.Uptown now publishes 20,000 copies every Thursday and is distributed in 200 rack locations and 40 newspaper boxes throughout Winnipeg, as well as at all Manitoba Liquor Marts, according to the magazine's media kit. It says that at least 188,700 adults read at least one issue each month. A full page, 1x ad in the magazine sells for $1,555.