Newsweek tablet seeks attention with animated cover

Newsweek magazine, which recently gave up producing a print edition, is trying to get attention paid to the tablet edition that replaces it by publishing an animated cover image. According to a story in Adweek

When tablet subscribers download the coming week's issue, they'll first notice a blank, light-blue screen, which gives way to a four-second animation of the descent of the deep-diving submarine Pisces IV. Carrying the cover title, "Have We Hit Bottom?" (a headline sure to invite a few snide comments after Newsweek's recent print struggles) the story chronicles the last manned deep sea diving expedition. The piece is written by senior writer Tony Dokoupil and teases an exclusive interview with director and known deep sea diver James Cameron.