Vervegirl magazine claims to create the first 4th dimension magazine cover
In case you were wondering the 4th dimension is scent -- in this case the scratch 'n' sniff smell of a new line of shampoo from the manufacturer Garnier Fructis.
The cover of the issue features Claire, a cast member of The Avenue, a YouTube reality series that is owned by the magazine's publishers Youth Culture Inc.. Readers can click on an app and watch the cover pop out at them. The magazine says in a release
The first 4D cover pushes the envelope, inviting readers to use their senses to truly engage with the pages, rather than merely flipping through.Apparently the so-called 4th dimension is only available if you have the magazine in hand and click on the app.
"Vervegirl is introducing yet another layered campaign for our clients, delivering content integration and innovation," says Youth Culture publisher Kaaren Whitney-Vernon. "Scent is a key motivator when teen girls make a decision to purchase a new hair product. We took this knowledge and created an opportunity for teen girls to sample the new shampoo and learn more from one of their celebrity idols. This is the most interactive magazine ever and we know teen girls will love it."
Labels: covers, promotions
posted by D. B. Scott at
4:58 pm
4 Comments:
sooooo cool!!!
very cool!
actually B. Scott, the cover's 4th dimension is the augmented reality. don't forget to get your facts straight before you post!!!
Don't want to quarrel, but a) the publisher did not say that, b) augmented reality cannot be a dimension, c) there is not even a third dimension in a two-dimensional magazine cover and only the illusion of one in an online 3D site, let alone a 4th. The irony in the post was intended.
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