Using recycled magazine paper protects the environment, study says

A recent study on behalf of National Geographic magazine in the U.S. to find out if it made environmental sense for them to use recycled paper in their magazine suggests that it most certainly does. Based on an independent evaluation, in 14 out of 14 environmental impact categories, the production of deinked pulp had substantially lower environmental impacts than using virgin fibre pulp. The results of the study were reported in a guest post on Dead Tree Edition by Frank Locantore, project director of the Green America Better Paper Project. 

While National Geographic hasn't yet acted on the results, it seems highly likely that it will  and join many other magazines such as Fast Company, Audubon and Ranger Rick in using green paper. In Canada, titles such as Cottage Life and Canadian Geographic have already done so. 

The long post notes that 9 million tons (!) of printing and writing paper remains uncollected and therefore is lost to the recycling process each year in the U.S.