Wednesday, May 29, 2013

Issuu now lets users search thematically

Issuu, the free. site based in Denmark through which many magazines offer free digital replicas, has launched a new look, one which will allow readers to browse for publications based on their interests. According to a post on 10,000 Words, this will allow readers to move magazine to magazine that cover the same or similar topics. 
Already home to digital extensions of publications like Vice and brand materials for Red Bull and Georgio Armani, Issuu is slowly becoming one of the go-to places for publications to get their brand to readers. In terms of value, smaller publications and scrappy startups looking for a foothold may benefit from this update, thanks to discovery and thematic recommendations that could drive new readership.
Among Canadian titles which use Issuu are Canadian Jeweller, Musicworks, Canadian Architect, Printaction,  Canadian Restaurant & Foodservice News, Hardware Merchandising, Wine Country Ontario Travel Guide, Home Builder Magazine Canada, The Real Estate Book, Vancouver Island, City Life (Vaughan), Kawartha Life, In the Hills, Healthy Directions, Global Brief, U of T Magazine and Canadian Author.

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