Monday, July 08, 2013

U.S. consumer mag ad revenue up 1.8% in Q1 2013

Consumer magazine advertising revenues in the U.S. were  up 1.8% in Q1 of 2013, compared with the same period a year ago, according to results of a study released by Kantar Media. This compares with a decline in total ad expenditures across all media of 0.1% mostly attributed to comparisons with 2012, which had the benefit of Olympic advertising. 

National newspapers saw spending decrease 9.2% and local newspapers 3.3%. Network TV spending was down 5.2% while spot TV expenditures were down 2.4%. 

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