Wednesday, August 21, 2013

Quote, unquote: Controlling the narrative about single copy sales

“The perception issue is that we are going away; we’re dinosaurs, and we have horrible press. We also seem to be our own worst enemy, because in the name of transparency we now trumpet our sales results on a quarterly basis, so news writers – who don’t really understand the business – can write articles about the ‘Continued Problems of the Newsstand: What Should Be Done!’"
-- Joe Berger of Joseph Berger Associates, a circulation marketing and consulting firm in Chicago, quoted in an excellent summary article about the newsstands by Samir "Mr. Magazine" Husni in the July/August issue of Publishing Executive magazine. Berger says that change needs to happen by having the magazine distribution industry control its own narrative.

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3 Comments:

Anonymous Anonymous said...

"Berger says that change needs to happen by having the magazine distribution industry control its own narrative."

In other words, spin?

12:12 am  
Blogger D. B. Scott said...

I think the point was the need to explain the business, rather than having uninformed or misinformed reporters do it for them.

8:32 am  
Anonymous Anonymous said...

"Misinformed reporters" -- Oh! That's been the problem, eh? Good heavens.

1:06 pm  

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