Quote, unquote: Controlling the narrative about single copy sales

“The perception issue is that we are going away; we’re dinosaurs, and we have horrible press. We also seem to be our own worst enemy, because in the name of transparency we now trumpet our sales results on a quarterly basis, so news writers – who don’t really understand the business – can write articles about the ‘Continued Problems of the Newsstand: What Should Be Done!’"

-- Joe Berger of Joseph Berger Associates, a circulation marketing and consulting firm in Chicago, quoted in an excellent summary article about the newsstands by Samir "Mr. Magazine" Husni in the July/August issue of Publishing Executive magazine. Berger says that change needs to happen by having the magazine distribution industry control its own narrative.