BPA Worldwide, has partnered with Toronto-based Inquiry Management Systems to create a single point of access where media buyers can monitor online ad performance and verify placement. According to a story on Audience Development, the interface combines BPAs Ad ICompli (which lets buyers track online ad placements) and IMS's PoP platform,which helps buyers manage tearsheets.
"We believe a single point of access will bring greater efficiency to the campaign monitoring process," says Peter Black, BPA's senior vice president, business development.
BPA's iCompli division was launched in the spring of 2012, expanding the auditing firm's services to third parties outside of the print channel. Its Ad Icompli service essentially verifies online ads are running where they're supposed to be and that they're compliant to a specific media plan.