Monday, October 21, 2013

TC Media to handle all circulation marketing for Reader's Digest Canada

Reader's Digest Canada has struck an exclusive deal to have all of its circulation marketing services in this country handled by TC Media.

It means that effective today, TC Media will service the circulation marketing strategy and subscription marketing -- including acquisition, retention, reporting, audit and creative --  for all channels, including print, digital and the growing e-editions side. This includes five magazines, including Reader's Digest and its French-language equivalentSélectionBest HealthOur Canada and More of Our Canada as well as all associated branded websites such as readersdigest.cabesthealthmag.ca, and plaisirssante.ca.
“Finding cost-effective and innovative solutions for our clients is a top priority at TC Media,” said Chris Purcell, vice president consumer marketing at TC Media, in a release. “We have extensive circulation  marketing expertise, and this deal enables us to extend these specific services to a leading publisher like Reader’s Digest.”
RDC retains full editorial control over all of its publications. A dedicated group at TC Media will work with Reader's Digest Canada's consumer marketing team. 
“Our expanded relationship with TC Transcontinental is the next important step in our strategy to grow our business in Canada,” said Philippe Cloutier, general manager of Reader’s Digest Canada. “Even more, this move will allow us to further focus our resources on publishing products and managing magazine brands people love to read.” 

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