New, merged magazine launched by and for Canada's accountants

The merger of Canada's major accounting organizations required a couple of things, including a new name, and as a result, a rebranding and creation of a new, merged magazine out of two excellent predecessors. The result was officially launched yesterday, with the first issue of CPA magazine. 

It serves a core audience of Canada's accounting profession, has a circulation of 180,000, comes out 10 times a year and is looking to serve a much broader readership. In addition to the kind of content and features that appeared in CA magazine and CMA Magazine, there will be more opinion pieces and articles about management, finance, technology and lifestyle.

"We will address topics and issues that are important to professional accountants along with Canada's top business leaders and decision makers," says Cairine Wilson, the magazine's publisher [in a release] "CPA Magazine is ambitious. We aim to inform and spark discussion by being a trusted resource."

Editor Okey Chigbo, who was editor of the award-winning CA magazine, said

"CPA Magazine educates, engages and entertains. Its content and delivery systems ensure strong penetration in the marketplace. If we are to connect Canadians from coast to coast, we must deliver the magazine in a format that meets their needs."

The inaugural issue features an exclusive interview with Kirstine Stewart, managing director of Twitter Canada  and stories on cyber warfare, Bombardier's new CSeries jet and the first-ever CPA Canada compensation survey.

The magazine is available on newsstands, by subscription and in a web edition.