Tuesday, March 25, 2014

Elle Canada readers and followers to be asked to contribute to June cover

TC Media's Elle Canada magazine says it is offering its readers and social media followers the chance to play a part in the look of the June issue of the magazine. On Thursday this week (March 27), readers are invited to join in deciding how the cover shoot of actress Emma Roberts will proceed in Los Angeles. 

Followers on Twitter, Facebook, Pinterest and Instagram are able to use the hashtag #ElleCanadaEmma to share their opinion on the various outfits and accessories which Roberts will wear during the shoot by Max Abadian. They will also get a behind-the-scenes look on set and have the opportunity to have their questions answered by Roberts on Twitter. 

On March 31, they will have the chance to see and vote for their favourite among cover options, which the public will see May 6 on digital and iPad editions and on newsstands May 12. 
“Emma is the perfect choice for our very first interactive cover. Her career is blossoming, she has an incredible sense of style, and a highly engaged social media following,” explained editor-in-chief Noreen Flanagan. “Elle Canada has become such a strong digital brand with our website, iPad edition, e-newsletters, and blogs, so it seems like a natural evolution to integrate social media into our cover shoots.”



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