Monday, April 21, 2014

Next Issue Canada mag sub service has 45,000 paying, 20,000 tryout customers

A Twitter post today by Christine Dobby, the Financial Post telecom and media reporter quotes Rogers Media president Keith Pelley saying Next Issue Canada has 45,000 paid subscribers plus 20,000 receiving it on a free trial. Is that good? Enquiring minds want to know. The service started last October. Apparently Rogers spent $5 million launching Next Issue Canada, which offers a dozen Rogers titles and about 100 U.S. magazines for one flat price.

(She also reports that Rogers's media business saw revenue growth of 8% to $367,000 in the first quarter of 2014; largely due to the impact of Sportsnet 360.)

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4 Comments:

Anonymous Anonymous said...

Awesome service. The quality and quantity of content offered is really remarkable. This is the future of magazines if the financial model is viable.

8:07 pm  
Anonymous Robert said...

I would say that these are great figures!

8:17 am  
Anonymous Anonymous said...

Will writers see a thin dime from this? Or will they be forced to sign boilerplate contracts that include this "revenue stream" as part of an e-rights grab?

12:12 pm  
Anonymous Anonymous said...

If these numbers are accurate, they are encouraging if the publisher is determined to minimize its exposure to printing bills. Perhaps the bigger question is how long will it take for the investors to decide whether the revenue sharing works.

5:09 pm  

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