PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web
The spring 2014 Print Measurement Bureau study shows that readership of all PMB-measured titles has held steady with approximately 1 million readers and that the average readers per copy is 5.1, slightly higher than the 10-year average, though slightly lower than spring and fall 2013.
For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study. The fused data combines printed magazine readership with magazine websites' visiting figures on a net, unduplicated basis. Representing approximately 30 magazine titles, it shows that the incremental reach generated by magazine websites has increased from 15% in 2010 to the 2014 level of 25%.
The new PMB data shows that readers spend approximately 44 minutes per issue and show a consistent average degree of interest.
Top-10 reader per copy figures for spring 2014 are as follows:
For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study. The fused data combines printed magazine readership with magazine websites' visiting figures on a net, unduplicated basis. Representing approximately 30 magazine titles, it shows that the incremental reach generated by magazine websites has increased from 15% in 2010 to the 2014 level of 25%.
The new PMB data shows that readers spend approximately 44 minutes per issue and show a consistent average degree of interest.
Top-10 reader per copy figures for spring 2014 are as follows:
|
English
|
RPC
|
|
|
Canada's History
|
23.7
|
|
|
The Hockey News Magazine
|
23.5
|
|
|
Outdoor Canada
|
21.1
|
|
|
People
|
20.5
|
|
|
Canadian Geographic
|
20.0
|
|
|
Canadian Gardening
|
15.9
|
|
|
Sportsnet Magazine1
|
13.7
|
|
|
Cottage Life
|
13.5
|
|
|
FASHION Magazine
|
12.2
|
|
|
BRITISH COLUMBIA MAGAZINE
|
12.0
|
|
|
French
|
RPC
|
|
|
Dernière Heure
|
16.4
|
|
|
Le Lundi
|
12.2
|
|
|
Québec Science
|
12.1
|
|
|
Summum
|
9.6
|
|
|
Yoopa
|
9.2
|
|
|
Clin d'oeil
|
9.0
|
|
|
La Semaine
|
9.0
|
|
|
7 Jours
|
8.9
|
|
|
Les Idées de ma Maison
|
8.9
|
|
|
Star Système
|
8.9
|
|
Labels: comScore, PMB, readership
posted by D. B. Scott at
1:31 pm
2 Comments:
I'm not sure what you mean when you say readership is at 1 million. Regardless, this PMB has English magazine readership down 5% based on the total of all English average issue audiences. More troubling is that readership in Toronto is down more than 11%. And this is rolling sample data where only about 25% of the sample is replaced with each new study release. This softens the impact of any one half-year measurement period. So can you imagine how bad this last measurement period was? And it will be there for three more PMB releases.
What I mean by readership at 1 million is based on the PMB press release which says:
"At the same time, the printed versions of all PMB measured titles continue to reach approximately one million readers per issue, as they have over the last ten PMB studies."
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