Tuesday, April 15, 2014

PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web

The spring 2014 Print Measurement Bureau study shows that readership of all PMB-measured titles has held steady with approximately 1 million readers and that the average readers per copy  is 5.1, slightly higher than the 10-year average, though slightly lower than spring and fall 2013.  

For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study. The fused data combines printed magazine readership with magazine websites' visiting figures on a net, unduplicated basis. Representing approximately 30 magazine titles, it shows that the incremental reach generated by magazine websites has increased from 15% in 2010 to the 2014 level of 25%.  

The new PMB data shows that readers spend approximately 44 minutes per issue and show a consistent average degree of interest. 

Top-10 reader per copy figures for spring 2014 are as follows:
English
RPC
Canada's History
23.7
The Hockey News Magazine
23.5
Outdoor Canada
21.1
People
20.5
Canadian Geographic
20.0
Canadian Gardening
15.9
Sportsnet Magazine1
13.7
Cottage Life
13.5
FASHION Magazine
12.2
BRITISH COLUMBIA MAGAZINE
12.0

French
RPC
Dernière Heure
16.4
Le Lundi
12.2
Québec Science
12.1
Summum
9.6
Yoopa
9.2
Clin d'oeil
9.0
La Semaine
9.0
7 Jours
8.9
Les Idées de ma Maison
8.9
Star Système
8.9

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2 Comments:

Anonymous Brian S. said...

I'm not sure what you mean when you say readership is at 1 million. Regardless, this PMB has English magazine readership down 5% based on the total of all English average issue audiences. More troubling is that readership in Toronto is down more than 11%. And this is rolling sample data where only about 25% of the sample is replaced with each new study release. This softens the impact of any one half-year measurement period. So can you imagine how bad this last measurement period was? And it will be there for three more PMB releases.

12:22 pm  
Blogger D. B. Scott said...

What I mean by readership at 1 million is based on the PMB press release which says:

"At the same time, the printed versions of all PMB measured titles continue to reach approximately one million readers per issue, as they have over the last ten PMB studies."

3:05 pm  

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