Vice launching a sports channel
Vice describes it as “a deep dive into the drama that surrounds sports before and after the great moments on the field.”
According to a post on Streamingmedia.com, Vice is also adding new content to its new food channel, Munchies. The enterprise's YouTube channel has close to 7 million subscribers and its HBO series had just been renewed for a third season.
Vice co-founder and CEO Shane Smith, who had clearly started his NewFront celebration early, declared that “upfronts are weird,” because one-third of the people in the room were simply curious what Vice was doing, one-third were journalists looking to pick the company apart, and one-third would give them money.
“I believe we’re the first platform-agnostic company out there,” Smith said. “All we care about is that we make good content.”
“We don’t have a f*cking algorithm. We have 5,000 contributors around the world,” Smith declared.
Labels: launches, multimedia
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