Tuesday, May 20, 2014

Zinio expands reach in digital media market with 1,000 new mag titles available to library patrons

Zinio, the digital magazine newsstand, has announced an aggressive move to expand by offering an additional 1,000 magazine titles to library patrons, more than doubling the number of titles available to users to 1,800 -- including international titles with non-English language content. 

The digital Zinio for Libraries service has experienced a 300% growth in registered users in the past year, according to Beth Murphy, the executive vice-president of product and chief marketing officer for Zinio. Zinio specializes in replica editions of popular magazines, readable on browsers or mobile devices using one of its apps.

While Zinio is offered in Canadian libraries, many of the best known and largest titles from Rogers Media were withdrawn from the service when Rogers launched Next Issue Canada in collaboration with the five biggest U.S. magazine publishers. Also, Magazines Canada allowed a partnership with Zinio to lapse and launched its own digital newsstand, featuring member magazines.

"Library patrons are demonstrating rapid adoption of digital magazines by accessing magazine content through Zinio for Libraries, with new checkouts of online magazines averaging over 1,000,000 per month," said Rich Freese, Recorded Books President and CEO. RBdigital, partners with Zinio. "The digital media market for libraries is showing exponential growth. Every minute a new library patron is added, 13 magazines are checked out on Zinio for Libraries. We expect that the addition of international digital magazines with new language content will appeal to an even broader selection of patrons with multinational interests and diverse cultural backgrounds."

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