Glenn Morgan of Coast to Coast receives lifetime achievement award from CMC
Glenn Morgan, the president and CEO of Coast to Coast Newsstand Services Partnership, received the Lifetime Achievement Award at the annual ACE Awards of the Canadian Circulation Management Association (CMC) on Wednesday in Toronto.
Chatelaine magazine from Rogers Publishing was Magazine of the Year as it completes its 85th anniversary year, during which it enjoyed 68% year-over-year growth in digital subs and single copy sales and a 44% increase in sales driven by a campaign involving 8 different newsstand covers.
The winners in the audience development awards were:
- Gold: Sportsnet magazine with its SIP for Canadian Tire called "Why We Play" in conjunction with the Olympics and which, in addition to raising $100,000 for Jumpstart and the Canadian Olympic Committee, sold 1,100 6-month subscriptions with special stickers in the issue.
- Silver: Legion, for its SIP about the Victoria Cross, which sold on newsstands at a premium $14.95 cover price and saw 8,437 sales, with a 41% sell-through and $126,133 in sales.
- Bronze: Zoomer magazine, for its 2013 fall direct mail tests to build 2-year subs. 45% of those receiving the DM opted for the 2-year offer, representing and 81% improvement andwith gross and net seeing a 50% increase.
The 2014 Vendor Award went to Shari Hilliard, senior account manager of client services with CDS Global.
The CMC Scholarship, this year worth $5,000, went to Kathryn Eves, the marketing and public relations manager of Zoomer magazine. (The award was previously called the Caren King Scholarship.)
Labels: ACE Awards