Tuesday, June 24, 2014

U.S. B2B magazines were up 1.2% in Q1 ad spending

U.S. business to business magazines saw a 1.2% increase in measured ad spending in the first quarter of 2014 (Jan - March), according to data compiled by Kantar Media and reported by Folio:. During the same period, magazine media over all fell 1.6%: consumer magazines fell 2%; Spanish language titles were up by 15.8%; local magazines rose 4.4%; and Sunday magazines declined 5.6%.

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