Friday, August 22, 2014

Quote, unquote: Tablets should work for readers, not publishers

"There are some real opportunities to rethink the idea of a tablet magazine in order to recreate something that’s compelling. A tablet magazine should be smarter than the current set of publications. They should give me options about what content I receive and how and when it’s delivered. To do that, content has to be more modular. Today content is wrapped up in a magazine format, where everybody gets the same product. It really should be mixed and matched based on what works for me, not what works for the publisher."
-- Joe Zeff, vice-president of tablet app software company ScrollMotion, talking to Digiday about the tablet problems of magazine publishers. Zeff was a tablet pioneer, helping launch apps for Fast Company and National Geographic.

Labels:

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home