Tuesday, September 09, 2014

House & Home provides a soothing retreat for TIFF sponsors

As the deal-making and autograph signing and selfies out front take their toll on the stars, the Toronto International Film Festival sponsors are getting red-carpet treatment of their own from House & Home magazine and its French language counterpart Maison & Demeure. It is the first time for a collaboration between H&H and TIFF. The TIFF Festival Red Carpet Suite is inside the lower level of Roy Thomson Hall. 

It's a place for festival sponsors and their special guests to kick back before gala screenings; the magazine expects that some 800 take advantage of it during festival week in Toronto. Presenting sponsor of the suite is Quintessentially Lifestyle, an international award-winning luxury lifestyle management and concierge service.

The design was inspired by H&H's 2014 Trends issue "Look of the Year". According to a company release, H&H designer Jenna Cadieux put a lounge-style spin on the look by using saturated colours, rich textures and informal furniture arrangements.

"We wanted the suite to feel comfortable, intimate, and yet appropriately refined for the festival," said H&H editor-in-chief Suzanne Dimma [in a release]. "We selected pieces that are modern icons of design...These items articulate the way we're thinking about glamour today. They feel luxe because they have an artisanal, soulful quality to them -- they're definitely not about glitz or sparkle."


The Toronto International Film Festival Red Carpet Suite presented by Quintessentially Lifestyle and designed by House & Home magazine. Photography by House & Home.

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