Star Media's digital/print beauty and fashion publication The Kit is being expanded and relaunched

The Kit, the beauty and fashion title from Star Media Group is relaunching all of its platforms. Starting in September, the magazine title will have a new website, the digital magazine version will morph into a series of seven beauty guides, there will be a weekly "shoppable" e-newsletter and the weekly newspaper print supplement that is distributed with the Toronto Star, Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal and Vancouver Sun will carry more original material. The changes reflect a new strategy designed to tailor content to the habits and interests of its largely women readers.

“Just as the styles we report on are always changing, so are we,” said publisher Giorgina Bigioni. “We’re always trying to stay ahead of what’s next, and it’s important that all of our platforms allow for the best reader experience. For advertisers, unexpected ad placements across multiple platforms, that are both meaningful and engaging, will enable brands to reach and interact with readers.”

The Kit’s digital magazine becomes a series of free, interactive beauty guides, available for download by tablet and mobile phone readers on Apple Newsstands. The first, a fall hair guide, debuts Sept. 15 and includes features on the season’s best ponytails, a hair damage decoder for women of every age and a profile of Grace Mahary, Canadian model and runway darling. It will be followed by a winter skin guide and holiday survival guide. A browser version is available on thekit.ca.    

The Kit publishes French-language digital and paper editions once per month; Le Kit paper is available via Journal Metro in Montreal and Le Kit magazine is available free on Apple Newsstand. The Kit publishes a Chinese-language paper edition once a month, through Sing Tao Daily. 

The Kit was started in 2010 as an independent digital-only beauty magazine by a team led by Bigioni, formerly the publisher of Fashion magazine (St. Joseph Media). It was acquired by the Star Media Group in 2011 and soon thereafter extended its mandate to encompass fashion and to launch the weekly print edition.