Wednesday, October 08, 2014

Online, paid, reader-funded The Magazine is ceasing publication

The Magazine, a wholly subscriber-supported, paid online magazine, is going to cease publication after its December 17 issue. 

It has been publishing every other Thursday (and usually contains four offbeat features; a true "general interest" publication.) 

Subscriptions, which have cost $1.99 a month or $19.99 a year, will be refunded on a pro-rata basis and  the company may produce some e-books or other special projects. Going out with a bang is the way it describes its planned Year Two anthology, a crowdfunded project containing 29 stories from the magazine, for which it plans to pay writers reprint fees. (A class act.) 

The magazine was founded in October 2012 by Marco Arment, the founder of Instapaper and the first employee of Tumblr. However it has been owned since May 2013 by publisher and editor Glenn Fleishman (who, among other distinctions, was a two-time Jeopardy champion.) In his blog, Fleishman says
"The sad truth has been that, while profitable from week one, the publication has had a declining subscription base since February 2013. It started at such a high level that we could handle a decline for a long time, but despite every effort — including our first-year anthology crowdfunded a bit under a year ago — we couldn't replace departing subscribers with new ones fast enough. We're a general-interest magazine that appeals to people who like technology, and that makes it very hard to market. "Pivoting" to a different editorial focus would have lost subscribers even faster."

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