The CMC is hosting a seminar on January 29 to address the vexed and vexing question of how to fix the newsstand:
"The newsstand has gone through tremendous change over the past decade. While popular celebrity and weekly news magazines had stratospheric sales at the newsstand, all publishers now face the same challenges and long to return to their pre-2008 newsstand sales....These are unprecedented times for publishers. What are the growth areas for newsstand sales? Are there better ways to get consumers’ attention? What are some of the successful models around the world to adopt? What are current growth areas/categories at newsstand? What are the current challenges in each segment of the newsstand chain and how do we deal with them?"The panelists for the discussion will be
- Kevin Brannigan, Vice President Circulation, TNG Canada
- Mike Martin, Director, Category Management / National Account Manager, CMMI
- Glenn Morgan, President and CEO, Coast to Coast
- Mark Yelic, President/Publisher, OP Media Group Ltd.