New EIC named to run The Kit

Laura deCarufel

A new editor-in-chief will be taking over The Kit in August as it moves into its fifth year. The multi-platform publication that is part of the Star Media Group (Toronto Star). 

Laura deCarufel most recently she held the position of executive editor at Elle Canada, a magazine and website integrated role, where she managed the style section. She has also worked at Fashion magazine, The Look and Elm Street, and launched Hardly Magazine, an indie online arts and style magazine for digitally engaged teenage girls. She will be stepping into the position previously held by Christine Loureiro, who is now entertainment editor of The Star. 

"We are excited to announce that Laura has agreed to join us as editor-in-chief of The Kit," said Giorgina Bigioni, publisher. "She has a stellar reputation and the perfect mix of experience to lead us into the next stage of our successful life as a multi-platform digital and print beauty and fashion media brand."

The Kit began in 2010 as an independent online beauty magazine and, after being acquired in 2011 by the Star, expanded its website into fashion and now produces a weekly tabloid print insert about beauty and fashion for distribution in the Toronto Star, Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal, and Vancouver Sun.. It also publishes French- and Chinese-language paper editions and plans to launch a pop-up magazine in the fall of 2015 that is geared to millennial audiences.