Thursday, June 11, 2015

Do publishers need to bridge the pricing gap for digital content?

Is the publishing industry undervaluing its digital content? The accounting and consulting firm PwC says that there is a £4.8bn gap between what UK consumers pay for digital reading products and the value they place on them (or might be prepared to pay if pushed.) This, according to an opinion piece by marketer Jim Bilton of Wessenden Marketing, published by international media association FIPP. 



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