Thursday, July 16, 2015

Quote, unquote: Print's luxurious future

"Looking ahead, print publications will become something that a core of people (not just a tiny majority) continues to desire. Readers will continue to value the experience of holding a print magazine in their hands; these publications will become increasingly identified as a luxury rather than an everyday item. In the next few years, I predict that print publications will be categorized as affordable luxury items, which puts them in a whole different group—and it’s a good group to be in, as luxury consumption has not seen the dire drops that other sectors have seen, even throughout the Great Recession."
-- Michael Brunt, CMO of The Economist, talks about unpacking print's luxurious future.



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