Wednesday, August 19, 2015

Disruptive forces besetting magazine media

Magazine media are being pummelled by a variety of forces, including programmatic advertising, the advance of mobile and content marketing, according to a report on Folio:. There is a massive shift in revenue to businesses such as Facebook and Google (those two total $78 billion in ad revenue in 2014) which, combined is more than the newspaper and magazine industries. The Folio: article drops in on 12 leaders of the industry, talking about their priorities and concerns. 
[click on graph to enlarge]

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