Wednesday, September 30, 2015

Canadian Business Media strikes partnership with U.S.-based ABM

Canadian Business Media has announced that it is partnering with the U.S.-based ABM (The Association of Business Information and Media Companies, a division of SIIA), In a release, it said that its business-to-business professional members will now (at the member rate) have access to all ABM events and conferences, regional training sessions, ABM research studies and report and the two organizations will collaborate on networking programs in the Toronto area.  
“We are proud to join forces with SIIA\ABM, and in doing so work towards our goal to build a stronger B2B publishing community. With this strategic partnership, Canadian publishers will gain access to invaluable inside knowledge and resources aimed at helping them prosper and ensure the perennity of their success,” said John Kerr, CBM Chair and CEO of Kerrwil Publications Limited. 
“This strategic partnership with CBM is a wonderful opportunity to share the latest developments in B2B media and information at very exciting time for our industry. We look forward to working together with CBM and getting to know its member companies and teams,” stated Mike Marchesano, Managing Director, ABM of SIIA. (SIIA is an association representing the software and digital content industries.)
For more than 60 years, Canadian Business Media (formerly Canadian Business Press) has produced the Kenneth R. Wilson Awards, a recognition program celebrating outstanding achievements in B2B magazine content. Last spring CBM relaunched with the goal of re-entering the field of members services, expanding its offerings of training and networking. The membership of CBM has shrunk significantly in recent years as multi-title b2b members, including Rogers and Annex, chose to join Magazines Canada's business media division instead.

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