Tuesday, November 17, 2015

Digital magazine readership up 175% since 2013: Magazines Canada fact book

Digital magazine readership in Canada has increased dramatically from 1.85 million readers in 2013 to nearly 5 million in 2015 (or about 175%). 

This is but one of the items of information included as Magazines Canada has released the latest version of its Digital Magazine Media Fact Book. The publication is viewable or downloadable in both French and English. 
"With 117 new pages and 10 updated pages of magazine media trends and benchmarks, the 2015 Digital Magazine Media Fact Book is essential reading for digital marketers, media planners, magazine sales teams and those trying to develop strategies and programs that capitalize on the digital shift," the association said in a release.  
"The 2015 Fact Book is the source for the most current research on digital editions, ereaders, mobile devices, social media and video. It demonstrates that digital magazine content has become an important part of the magazine media brand experience -- from email to display ads, audience engagement to retail, the Fact Book confirms that readers are drawn to magazine media content and experiences, regardless of the platform."

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