Wednesday, February 03, 2016

AAM to report multi-title digital mag programs like Texture as paid subs

Catching up with the growth of unlimited-access digital magazine programs such as Texture (formerly Next Issue), the Alliance for Audited Media has added a new circulation category to its menu of metrics. It means that sales through such sites as Texture will be reported as paid subs rather than newsstand or single copy sales. The new category will be reflected in the June 2016 AAM reports on the first 6 months of 2016.

AAM statements and its online database will include key usage metrics such as:
  • Average number of total requests by paid subscribers to receive a digital issue 
  • Average number of times issues were opened
  • Unique and total opens
"Establishing AAM qualification criteria for these digital programs helps legitimize the innovative work of the consumer magazine media industry over the last several years,” said Sue Roberson, SVP and general manager of consumer marketing and revenue, Time Inc. β€œIt’s a step forward as we continue to extend our brands to new digital channels and platforms.”
The AAM board is also is ready to launch new products, including an ad block detection capabililty, helping publisher to understand the impact of blockers and include the data in the Site Certifier product which verifies key website metrics from Google and Adobe Analytics.  

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