"Magazine Mashup" campaign has some fun promoting the breadth of Canadian magazine content
Starting July 1, Magazines Canada is launching a national promotion campaign across the country. The campaign presents a humorous, eye-catching video series and a curated blog of #MagazineMoment must-reads from Canadian magazines.
"We've broken down all borders for the Canadian Magazine Mashup campaign, which shows just how limitless the content in genuine Canadian magazines can be," says Barbara Bates, executive director of circulation marketing for Magazines Canada.
"This campaign plays to the diversity of interests held by today's consumers. We wanted to create something that shows how much there is to discover at a Canadian magazine stand—there really is something there for everyone," says Matthew Holmes, Magazines Canada CEO.Magazine Mashups will be released on social media at @MyCdnMags, online at CanadasMagazineStore.ca/video, in retail locations across the country and in partnership with exciting Canadian events, organizations and festivals happening all year.The promotion is part of the 2016-17 Take 2 magazine newsstand campaign, supported by Ontario Media Development Corporation, the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, Presse Commerce and Gateway Newstands.