Quote, unquote: Grandma, what a big e-audience you have

“In the same way that a year ago everyone and their grandmother had a podcast, now everyone has an email newsletter,” he said. “They’re a way to reach people beyond publishing content on your website, and there is an audience of people who prefer to get stuff this way.”

-- David Topping, digital strategy and product manager for St. Joseph Media, talking with Marketing magazine about The Hunt, a new email newsletter about real estate from Toronto Life magazine.