Tuesday, December 06, 2016

Magawards posts answers to frequently asked questions

It was predictable that, having made significant strategic changes to their ways and means, the National Magazine Awards would be getting a lot of questions about things like fewer awards and categories, how they are judged, definitions of a magazine, magazine website, tablet and so on. In an effort to anticipate and answer such questions, they have produced a guide to how to enter and have posted a frequently asked questions page on their website. Specific questions that the FAQ does not answer may be directed to staff@magazine-awards.com

Not surprisingly and as but one example, constituents wonder why there are fewer awards this year than recently. Here is one Q & A from the FAQ:
1. This year’s National Magazine Awards program has 25 categories (plus 3 special awards), down from 40 in 2016. Why did you eliminate so many awards? 
Yes, this year’s NMAs are very different. Over the last few years, many people have told us that having so many categories diminishes the individual value of a National Magazine Award—and makes the NMA gala a very long show. The first NMAs (in 1977) had just 15 awards, and since then we’ve gradually expanded, mostly adding subject-specific awards. For our 40th anniversary we envisioned a new Strategic Direction for the NMAF with an emphasis on increasing the value and prestige of a National Magazine Award. A tighter awards program focusing on the unique forms (rather than subjects) of magazine creation is the result of a long and deliberative process. Plus, a program of 25 awards is more aligned with other prestigious awards programs like the Ellies and Oscars. 
We know it’ll take some getting used to, but we hope you’ll agree that the new NMAs (and expanded DPAs) are a better and brighter reflection of the Canadian magazine and digital publishing landscape.

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